Social media communication : concepts, practices, data, law and ethics /

Table of Contents

1. Introduction to Social Media Concepts

2. CMC, Diffusion and Social Theories

3. Social Media in Journalism

4. Social Media in Public Relations

5. Social Media in Advertising and Marketing

6. Social Media Metrics and Analytics

7. New and Mobile Media Technologies, Innovation and Investment

8. Big Data and Privacy

9. Law and Regulation

10. Social Media Ethics

11. Best Practices in Social Media

12. Future of Social Media and Information Literacy

HM741 L767s 2021

http://opac.nu.ac.th/vufind/Record/1019908